With the widespread use of the Internet, mobile phones, smart devices, tablets, laptops and desktop computers, the way we search for anything we want to buy has changed in recent years. When it comes to buying a car, we often turn to the internet to compare and contrast our favorite car. We would like to look at several images as well as video if possible so that we can fully appreciate the appearance of the vehicles – this can even help us in purchasing the car, car, van, motorcycle or maybe even caravan without even viewing in person.
So, in general, we have defined what the car buyer expects to be available at the touch of a button to support the purchase. But what about the car dealerships, big and small, that are out there? The large organizations will most likely have a corporate engine behind them that will be used to showcase their stocks. But what about the smaller car dealer or the person who goes to the car auctions every now and then and wants to showcase their purchase to get a quick sale?
We know that there are industry platforms that can be used for a fee [similar to what we find in the restaurant take away industry] which many make use of. With this in mind, many savvy auto dealers are becoming increasingly aware of the importance of establishing a digital marketing presence in their business territory and that managing their stores through a third-party platform can prove to be a hindrance to their corporate brand goals.
With this in mind, car dealerships are taking steps to have their own car dealership sales and marketing platform. This way they have full control over when they list vehicles, change images and list the car selling platform on their own company domain along with their own branding and image; Over time, this allows them to build real equity into the business without paying ongoing commissions or custom car ad fees.
Digital marketing for car dealers and car salespeople in the form of their own website with their own domain, based on company-specific car dealership marketing that takes users directly to the car dealer website and not an industry platform. Adopting this form of car sales marketing is certainly the path to building a car sales and marketing brand that will result in increased revenue, expanded digital marketing presence, and improved brand equity.