Selling cars for a living isn’t for everyone, but if you have the right credentials for the car salesman profession, these ten points will virtually ensure you become a successful car salesman. A car salesman’s job is a bit like running your own business in a car dealership. If you own your own car sales business, you can control how much you earn based on your dedication to the profession. A successful car salesman can make a six-figure income, and I’ve heard of a few making close to $250,000 a year. Implement these car salesman traits and you can join the ranks of the best salespeople enjoying the peace and security of a six figure income.
1. Commitment: As I mentioned before, you control your own level of success as a car salesman in direct proportion to the effort and level of commitment you put into the car sales business. Most car salespeople work on a commission basis, which can result in an irregular weekly paycheck, which makes some people reluctant to be a car salesman, but the upside is that you’ll be paid according to your skills, abilities, and production. The car salesman salary plan allows you to control your income as a car salesman, but you must commit to being a good car salesman without second-guessing yourself. There is no “I’ll try” or “Maybe it will work”. To become a successful car salesman, there is only 100 percent commitment.
2. Positive Attitude: Being a successful car salesman goes hand in hand with your attitude. When dealing with a customer, your tools are your words, actions, reactions and knowledge. When interacting with a potential car buyer, a positive attitude is a must. You need to be positive and confident to put the customer at ease so that they can make the most important decisions needed to buy a car. If you have a positive attitude, your customer will have a positive attitude and that will make them a lot easier to sell.
3. Goals: Setting and pursuing goals is one of the common traits of the most successful auto salespeople. They set goals for their monthly and annual income, as well as weekly and daily goals for cars sold, ups achieved, and close rates. A top car salesperson pays close attention to their goals and tracks their progress either daily or weekly. You know their status and there are no surprises at the end of the month or the end of the year.
4. Enthusiasm: The enthusiastic car salesman has an edge over the average salesperson. If you enthusiastically help your potential vehicle buyer, it will be contagious and your customer will be excited about the car buying process. Be eager and excited to show them the vehicle and its features and get your customer involved. Higher enthusiasm practically makes you a more successful car salesman.
5. Product knowledge: Admittedly, product knowledge does not guarantee successful car sales, but it definitely helps. Car buyers have a habit of asking questions they know the answers to to test their seller. They’re rarely important questions, but they try to catch their car salesman in a lie. If they catch you lying to them about a trifle, they will never trust you when it comes to prices and payments. If you know the answers to their car buying questions, you’ll be miles ahead of a car salesman who lies to his customer or doesn’t know his product.
6. Human resource management: The most successful car salespeople have learned to manage themselves and their time efficiently. They don’t hang around with the bottom feeders, waiting for highs and complaining about management, traffic or anything else that comes to mind. They’re busy making callbacks, doing follow-ups, and arranging deliveries.
7. Selling a car is about relationships: Sometimes selling a car can be a quick business transaction, but most of the time it’s a time-consuming process. The person who is about to spend $20,000 on a new car probably won’t feel good about buying that new car from someone they don’t like. People like to buy from people they respect, like, and believe are the best person to sell them a car. All the steps leading up to the sale are important, but a successful car salesman will always look, act, and speak like a professional car salesman. Sell the dealership and then the car.
8. Have a daily plan: You know what they say: “If you don’t plan, you plan to fail”. The successful car salesman has a daily schedule that includes all the things he needs to get done. Your daily “to do” list may include calling past customers, scheduling deliveries, ordering supplies and of course, refreshing. Whatever it is, it’s a plan to achieve your goals and become a more successful car salesman.
9. Keep in touch: When car salespeople are successful, you will find that they sell cars to the same customer more than once over the years. They follow up on their previous customers through letters, cards, email or the phone. They inform their previous customers about offers, new models and special events that may be of interest to them. The seller provides them with a service they appreciate and then buy again and again.
10. Self Improvement: A top car salesman is always learning about new models, new features, and anything else that makes them better. They attend automaker training courses, monitor the competition, and are always looking for ways to make themselves more valuable to their new and former car-buying customers.
These 10 tips and traits for successful car salespeople will help you increase both your sales and income by becoming an asset to your client. There are always car dealerships looking for good salespeople. Top car salespeople can work anywhere because they sell cars, lots of cars.